Understand your target market and research current food trends. Prepare for special requests, such as allergies or dietary restrictions. Keep the menu concise and easy to read, with 8-12 core dishes that showcase your specialty. Use fresh, seasonal, and local ingredients for an outstanding menu. Calculate costs and add a reasonable markup to ensure profitability. Planning the menu for your restaurant is one of the most critical steps in building a successful business. This is where you create the identity of your restaurant and set the expectations for your customers. The menu needs to reflect your brand, cater to your target audience, and provide the right mix of taste, variety, and value. Here are some tips and tricks on planning a restaurant menu that will delight your customers and drive your business forward. What is Menu Planning Menu planning for restaurants is the process of designing and organizing a variety of food and drink offerings. With countless cuisines worldwide and a customer base always seeking the newest and the best, planning a successful menu can be quite a task. Yet when done right, it can make or break an establishment. The first step ...
