Why Are Logos Important for Your Travel Business?: 4 Reasons Why
Your logo is the face of your travel business, no matter what your business focus is. That’s just one good reason to have a good logo. If you want an answer to the question, why are logos so important, then you’ve come to the right place. Here’s why you should have one for your business.
If you own a travel company, you may ask yourself: “Why are logos important?” After all, a logo has nothing to do with the quality of your services.
Well, don’t underestimate what a good logo can do for you. For example, what’s the first thing that comes to mind when you hear the name “Nike?” Chances are, it will be their signature Swoosh logo.
Now, did you know that this logo dates back to 1971? Carolyn Davidson, the woman who designed it, was paid a grand total of $35 for her work. About 12 years later, she also received a diamond Swoosh ring and a portion of Nike stock.
The point is, you shouldn’t overlook the importance of logo design. Here are 4 reasons why a well-designed logo will help your travel business.
1. Brand Identity
One of the main reasons Nike Swoosh was so successful is because it reflected its business.
This is a common thread for most good logos. For example, the Swirl logo includes a small swirl of frozen yogurt. The Little Minds Book Box has an owl on its logo, indicating wisdom and knowledge.
In other words, a quality logo will make it immediately obvious what your company does. Just by looking at it, potential consumers will know how you can benefit them. This helps prevent customer confusion.
2. Emotional Response
As you know, we’re not living in a monochromatic world.
What this means is that people are drawn to colors and interesting designs. This is a big reason why logos are important: when done well, they will provoke an emotional response.
In the travel industry, blue and green are a common pairing. They’re the colors of Earth, so most people associate them with boundless travel. If you want to check how they fit with what you already have, why not use Adobe’s free logo creator?
3. Brand Recognition
A good logo should distinguish you from your competitors.
Why does this matter? For starters, you don’t want your customers to confuse your logo with another, more popular one. All logos are trademarked, so this could land your business in hot water.
If your travel business is based on a specific location, you can make use of that. For example, why not implement the famous local landmarks in the logo? Some elements of the local culturecan also be a good fit.
4. Consumer Loyalty
When it comes to the importance of logos, we mustn’t forget the loyalty variable.
You see, consumers often get emotionally attached to their favorite brands. If you’re lucky, some loyal customers will even wear apparel with your logo on it. Needless to say, this is a great source of free advertising.
What does this tell us? Simple: once you’ve got a logo you’re happy with, don’t redesign it unless necessary. Many of your customers will take that as a sign of corporate change, which could affect their loyalty.
Conclusion: Why Are Logos Important?
As you can see, even simple questions like this one can have complex answers. Why are logos important? Because they help you establish your brand, connect with your audience, and communicate your message.
Interested in learning more about logo design? Want to get acquainted with the latest traveling trends? Take a look at our blog!
