As you’re walking the aisles of your beer store, perusing the hundreds of available options, what are you looking for? Many times it’s the type of beer, whether it’s an IPA, stout, sour, or something else. But more often than not, our eyes are drawn to beers because of what’s outside of the bottle or can rather than inside.
If you’re trying to sell your beer, it’s obviously important to make a quality product. But it’s also incredibly important to create a visually appealing label. Read on, and we’ll share some beer label design tips that will have people snatching your beer off the shelves.
Color Tips
Beer labels have been traditionally bland in coloring. Budweiser is red, Bud Light is blue, High Life is gold, and Coors Light is silver.
One of the more popular ways to make colors pop on your labels is to use a white can with bright colors on the design and text. Having a similar design for each of your beers but featuring a different color can help your cans be easily identifiable both as a brand and for each different style of beer.
Relate the Design to the Beer
If you’re at the store looking for that perfect summer wheat ale, you’re going to be drawn to labels with waves and sunshine. If you’re looking for a coffee stout and you see a label with a cup of coffee or a coffee bean, you’re going to give it a second look.
When you’re designing your labels, keep the contents of your beer in mind. If you’re crafting a brew with a unique ingredient, consider featuring that ingredient on the label of your beer.
Take for example this award-winning beer label design for Second Self’s Manic Pixie Dream Beer. The cans feature four unique designs highlighting coffee, maple syrup, bourbon, and grains. Each can features the same pixie girl but highlights a different component of the barrel-aged stout.
Make a Beer Label Design As Unique As Your Beer
As a creative brewer in a highly competitive market, you want your label to stand out as much as your beer does.
You don’t have to be the best artist to make a great label, sometimes that homemade look adds to the appeal. Having a crisp professionally designed label might help your beer out at supermarkets, but at the fancy bottle shops, they’re looking for unique and creative beers and labels.
Make your own beer labels. Having a DIY look to your beer gives it a special collectors edition look, and will make beer nerds salivate at the idea of having a beer that few will ever get their hands on.
Keep Exploring Your Love for Beer
Now that you know how to make your beer label design stand out, take your love for beer to the next level.
We have tips for beer lovers and travel lovers alike, and hopefully, you’re both of those things. Keep reading, brewing, and exploring the world with us.
