The digital space is where delivery and quick-serve restaurants are competing today. The majority of delivery orders come from digital platforms such as apps and websites. Therefore, it is important for major brands to make the most of their apps, especially if they want to compete with the increasingly popular third-party delivery services.
How Papa John’s Is Standing Out
Papa John’s has worked hard to bring users to its own app and website. For example, their cheapest pizza specials are almost always available exclusively through their digital platforms. While there may be specials on third-party apps, the best deals are through the brand’s own systems.
Another big perk that they offer on their app is the ability to track orders. While most delivery apps have something like this, few are as accurate as first-party trackers. Many of the third-party delivery apps simply don’t have the information necessary to give a good estimate of when food will arrive. Conversely, if you look on Papa John’s app or website, you have a very clear picture of the delivery time and current status.
Rewards are another major offering through the business’s digital platforms. If you’ve ever wondered how to get a free pizza, the answer is by signing up for Papa Rewards. The brand is dedicated to offering benefits such as free pizzas, sides and drinks. This is a great way to draw consumers from other apps onto Papa John’s digital platforms.
The Latest Updates
Perhaps the most significant updates for Papa John’s delivery hasn’t been on its own app at all. Instead, the big news is that the brand is working with third-party service providers to offer delivery. In a sense, Papa John’s is trying to bring its pizza to where people are already buying food. While there are still plenty of reasons to download the brand’s app if you like the pizza, you can find its stores on many other apps too.
Another update to the brand’s digital platforms is the option to order through Apple TV. This may sound like a novelty but being able to conveniently order is a big deal in the pizza world. People like ordering food for TV and movie marathons. Placing an order right from your TV is a great idea from the brand. No need to even open an app on your phone.
The brand has also been investing significantly in improving its app user experience. The goal is to make ordering as easy as possible. The bespoke app is much better for ordering pizza than third-party alternatives because it is laser-focused on pizza and other similar items. Conversely, the more general apps need to cater to all sorts of food types.
Give It a Try
Papa John’s has worked hard to make its delivery business as strong as possible. Whether you want a valentine’s day pizza or an easy dinner tonight, give the app a try. You may be impressed by all of the powerful yet simple features. It is a great example of how a business can stay competitive in an ever-changing market.