Marketing has been one of the most underestimated disciplines across the world. When people think about this specific discipline, the only thing that would usually come first is selling. All you need to do is look pretty and entice the customers, and there you have your marketing strategy. It is considered easy by many people and should not be taken seriously. This is probably the reason why most successful companies do have a dedicated marketing team to help them push their products. It does sound absurd, doesn’t it? Sarcasm aside, there are a lot of reasons why marketing is really important, and you should take it seriously. Read this article to learn more.
There are so many ways you can do marketing that it is quite confusing to really decide which one you can use. Every moment and scenario is rather different, and all of them have corresponding ways to tackle them properly. It may not be the best, but at least it is feasible and rather effective. Due to these, there are also numerous studies and schools of thought about marketing. These can be used in a lot of ways, but not really very effective all the time. This is why strategies are needed to be able to measure the effectiveness of a concept. All of these are also backed with a lot of data analysis and statistics.
Coasters and Alcohol
Every now and then, there are products that need to have a certain way to be marketed. There are also places and establishments that can use only specific ways to advertise. Some of the best examples of places and products that have these regulations are usually related to alcohol and other similar products. Did you notice that most ads that feature these drinking products usually don’t drink it at all? This is because it is prohibited to advertise anything that shows any kind of alcohol consumption i.e. drinking. This has led to many alcohol makers to create advertisements that are quite creative as to not be banned from TV.
Some have also made novelty items that have their practical uses. One of which is the coaster. This all started when people realized that cold and hot beverages caused a problem on their tables and other surfaces. When this happens, the use of saucers, mini plates and other items may just help to prevent further damage. It may not really affect the use of the table, but it can alter its appearance. This would lead to the table looking low-quality, and you have to paint over it or cover the stain with lacquer or other paint-like products.
Then there came a point when these coasters became a mainstay in a lot of places that offers hot and cold beverages. They came in a lot of shapes and sizes as well as being made with different materials. Most of the time, it is made with plastic unless it is used for warm containers. Wood and other recyclable materials became really popular as well, as these would usually look timeless or very interesting. You can pour all of your creativity into these and it would still come out fine. You can even choose something simpler or you can be as ornate as possible regarding these items. After all, there is almost nothing you cannot do with these as tools. Visit this link to learn more: https://drinkcoasters.com.au/coasters/.
Reasons Why Coasters Can Be Used for Your Business
- These are flexible in terms of material used.
As mentioned before, you can make this with almost anything at your disposal. You know of the common materials like wood and plastic. There are also others who use various kinds of plant fibers and mold them into creative shapes. However, brittle and delicate materials like ceramics are not really recommended as these may shatter during use. On the other hand, there are clear ones now made of plastic or glass that can be customized according to your tastes. They have a compartment where you can insert a print and you can use this as a marketing tool.
- Coasters add personality to your place.
Once this has an emblem or symbol of your place, it can easily be recognized as a part of your own. Marketing as a whole is usually just about making people remember you, not really to sell stuff all the time. As coasters are commonly used, people would see it all the time. If it has something that represents you as a brand, then the mission of marketing has already been partially achieved. Now, you just need to wait for these customers will remember and come back to you,
- They can also become collectibles.
If these have already been established, these coasters can turn into collectible items. They are easy to keep and made with materials that don’t usually decompose easily. There are even people who collect and keep them as souvenirs every time they go back from another country. Coasters don’t take up too much space in their luggage, and they can bring entire sets if they want to. These can even be molded into so many shapes. Once you are already established, then you can make actually collectibles but you can still use the coasters.
- It is very affordable to produce.
As the materials used here can easily be found, then you do not have to worry too much about the costs of making them. You can easily hire another company to do it for you and order by bulk. You can create your own custom design and this is already a huge step in your marketing strategy. There is always a choice between reusable and one-time use coasters, but you should consider the reusable ones as they are more economical. This also helps in protecting the environment by not using more materials.
This may not be your only option to market, but coasters are a nice way of advertising. It isn’t just for brand recall or recognition, but it has its practical uses as well. Give this a chance, and this might be worth your while. You can always check by the end of the year if there is a return of investment in your expenses.