There are some cool things brewing in Canada’s largest city. So, if you happen to be traveling around Canada, this is one of the places you are going to want to check out!
Toronto-based company Province Brands is excited to release their signature beverage, the world’s first beer brewed entirely from cannabis rather than from barley. The company plans on distributing the drink to the public sometime in 2019.
The potential of this marquee cannabis drink has drawn a great a deal of interest from the beverage industry.
Just ask Dooma Wendschuh, CEO and co-founder of Province Brands.
“The fact that the first Fortune 500 company to invest in the cannabis space was not a tobacco giant like so many had predicted but was, in fact, Constellation Brands, one of the largest and best run adult beverage businesses in the world, truly validates our efforts and proves the market for beverages like those Province has been brewing,” he said.
This marijuana-powered beer is unique for a few reasons. One, while most cannabis beverages are marijuana-infused beer, Province’s drink is, once again, brewed entirely from marijuana and is alcohol-free. Furthermore, the drink is noted to have a strikingly similar “dose-response curve” to alcohol. Lastly, it’s gluten-free in addition to being low in calories and sugar. This makes it very appealing.
In 2018, government officials in Canada announced that recreational marijuana in edibles and beverages will be legalized starting in 2019. This is another huge step after Canada became the first country to legalize medicinal cannabis back in 2001.
Not only has Province Brands developed a great beer, they also hold valuable intellectual property with new products in the foreseeable future (one of which includes a product that expedites the sobering up process as well). Together with a team of brilliant minds and relevant experience, the company has very recently received a surge in funding.
Wendschuh and his team firmly believe that their cannabis drink is a safer and healthier alternative to alcohol. Although there is more research left to be done, researchers do know that nothing toxic is produced as the body metabolizes cannabis.
Drinking too much alcohol can lead to things like liver disease and dementia. It’s a no-brainer that it’s more damaging to your personal health than is marijuana.
As 2019 approaches, Wendschuh and his team are excited about the potential of their beverage. Not only is the public eagerly awaiting its distribution, but the influx of financial investments will be sure to propel Province Brands right where it needs to be in order to disrupt the billion-dollar beverage industry.